Editorial Guidelines

Our standards for quality fashion journalism

Our Mission

Styqa is dedicated to delivering high-quality, accurate, and inspiring fashion content. Our editorial guidelines ensure consistency, credibility, and excellence across all our publications.

Core Principles

1. Accuracy

  • All facts must be verified through reliable sources
  • Designer names, collection details, and dates must be accurate
  • Corrections are published promptly when errors occur
  • Quotes must be attributed correctly

2. Originality

  • All content must be original or properly attributed
  • Plagiarism is strictly prohibited
  • Images must be licensed or credited appropriately
  • We value unique perspectives and fresh insights

3. Transparency

  • Sponsored content is clearly labeled
  • Affiliate links are disclosed
  • Conflicts of interest are acknowledged
  • Editorial independence is maintained

4. Inclusivity

  • We celebrate diversity in fashion
  • Content represents various body types, cultures, and styles
  • Language is inclusive and respectful
  • We avoid stereotypes and harmful assumptions

Content Standards

Writing Style

  • Tone: Professional yet accessible, passionate but not hyperbolic
  • Voice: Authoritative and knowledgeable
  • Structure: Clear hierarchy with engaging headlines
  • Length: Optimized for reader engagement (typically 800-1500 words)

Visual Standards

  • High-resolution images (minimum 1200px width)
  • Proper image credits and attributions
  • Alt text for accessibility
  • Consistent visual aesthetic

SEO Best Practices

  • Keyword research and optimization
  • Meta descriptions (120-160 characters)
  • Internal linking to related content
  • Regular content updates

Research and Sourcing

Our editors rely on credible sources including:

  • Official brand press releases
  • Runway show documentation
  • Industry publications (Vogue, WWD, BoF)
  • Designer interviews
  • Trade show reports
  • Market research data

Fact-Checking Process

  1. Writers verify all facts during research
  2. Editors review for accuracy
  3. Sources are cross-referenced
  4. Uncertain information is flagged
  5. Post-publication monitoring for errors

Corrections Policy

When errors are identified:

  • Corrections are made promptly
  • Significant errors are noted at the top of articles
  • Original version timestamp is updated
  • Readers who reported errors are thanked

Sponsored Content

All sponsored or paid content must:

  • Be clearly labeled as "Sponsored," "Advertorial," or "Partner Content"
  • Meet the same editorial standards as regular content
  • Maintain editorial integrity
  • Disclose the sponsoring brand
  • Comply with FTC guidelines

Social Media Guidelines

  • Maintain professional tone across all platforms
  • Engage respectfully with followers
  • Credit sources appropriately
  • Use relevant hashtags
  • Respond to feedback professionally

Copyright and Fair Use

  • Respect intellectual property rights
  • Obtain permissions for copyrighted materials
  • Use images under proper licenses
  • Apply fair use principles appropriately
  • Provide proper attribution

Editorial Independence

Our editorial team maintains independence from:

  • Advertising and commercial interests
  • Brand partnerships
  • External pressure or influence

Editorial decisions are based solely on content quality and reader value.

Contributor Guidelines

External contributors must:

  • Submit original work only
  • Disclose any conflicts of interest
  • Follow our style guide
  • Meet deadlines
  • Respond to editorial feedback

Contact Editorial Team

For editorial inquiries, story pitches, or press releases:

Email: editorial@styqa.com